ITUTI Logo Design

A start up industrial clothing brand based on the acronym  "I Thought U Tightened It".  ITUTI were looking for a wordmark which reflected working class values of the modern worker, mechanics, construction workers and similar fields.  Something bold, and minimal and rugged.

The logo design uses the symmetry of the letters and leans it to add some dynamics. The logomark is surrounded by a line to add weight to the design and give it a ‘badge’ feel.