Storytelling in
Graphic Design
Has your business ever been tempted by the short term benefits of the hard sell?
In reality a softer approach for today’s tough climate can often yield better results. Understand your customers and can assess their individual needs, you can give them just the right level of support they need to explore, discover and buy.
But how?
Let’s dig a little deeper…
Signposting
Simple signposting can help to draw in customers, engage them and establish a helpful and pro-active tone of voice. Using you brand identity to create consistency and familiarity throughout.
Well thought-out and clear design will help make this easy, and a joy for customers to navigate.
Storytelling
Every product has a story to tell, but people don’t always want to stop and listen. Finding creative ways to tell these stories will engage them as they browse.
The value of a product is not based solely on its material costs. It’s value is based on desirability, and that comes from good storytelling.
A good example we like to use is the plain white t-shirt:
T-shirt one is a plain white t-shirt: perceived value of £10
T-shirt two is an organic cotton white t-shirt: perceived value of £25
T-Shirt three is an fair-trade organic cotton white t-shirt made in the UK: perceived value £60
All three of these T-shirts look more of less the same, however the story behind them adds hugely to their desirability. It’s important therefore to use this storytelling in the messaging you display around your product.
Exclusivity, provenance and craftsmanship are examples of things which will add to the perception of value of a product and add to its value.
Visual clues can be used in the environment and the graphic design to clearly display and enhance this message. It adds also authority and trust to the store as a whole.
Tell us your story
In short:
We believe that good graphic design helps to reveal the stories that sell.
Whether it’s a logo, an advert, a brochure, a social media post or a poster, it can be used to tell your story.
Choice of colour and font, style of imagery and the words you use all play a key roll in conscious and subconscious (through association of style) storytelling. With knowledge of the brand and intelligent use of design, you can inspire, educate and convince customers.
If you have a product with a story to tell, get in contact with us and we’ll help you tell that story though design.